Chromcraft becomes a household brand name by heavily investing advertising dollars in multiple media outlets. Consumers were exposed to the name Chromcraft Furniture on national television, newspapers nationwide and the very best “shelter” magazines such as Better Homes and Gardens, House Beautiful, House and Garden, 1,001 Decoration Ideas, Redbook, and Woman’s Day. American audiences turning on their television sets to see their favorite game shows saw Chromcraft sponsoring and participating in the hottest shows running on NBC-TV, CBS-TV, and ABC-TV.
Chromcraft became one of the largest dinette furniture manufacturers in the world. With production of over 20,000 tables and 500,000 chairs yearly, Chromcraft furniture expanded their market beyond the USA and exported casual dining sets to Canada, Australia, England, Germany, Israel, Japan, Spain, Netherlands, Mexico, Hong Kong, South Africa…